Film sector on the frontlines: High-level discussion on AI in the audio-visual industry

By giving the floor to stakeholders on the frontlines of the film and AI sectors, this high-level panel discussion aims to help UNESCO Member States better understand and navigate this new and evolving digital landscape in order to develop appropriate policies and measures to ensure it benefits film industry stakeholders and societies at large. 

The creative sectors have long been at the forefront of human expression and innovation, and artists have shaped societies by setting and challenging societal norms throughout history. Recent strikes by US writers and actors voicing concerns about transparency, intellectual property rights and the fair remuneration of their work in the AI context speak to the tangible effects and tectonic shift felt across the film and other cultural and creative sectors. Whereas, AI advocates see opportunities to enhance creativity by offering new tools and mediums for inspiration and collaboration, and for democratizing access to creative tools and platforms, potentially reducing barriers for underrepresented groups.

This timely event will bring together leading AI and film industry experts from across the globe. The panel will debate the opportunities and challenges presented to the cultural and creative industries by AI and machine learning, while addressing complex questions about ethics, cultural diversity, and the very nature of human creativity. Together, they will share insights and exchange perspectives on the current landscape of AI in the film sector and consider next steps for action and protection.